The Chronicle of Higher Education
April 6th, 2015
After 25 years as a typographical designer, Richard Hunt knows the value of visual communication — which makes it a little ironic that his online course at OCAD University, an art-and-design college in Ontario, initially released lectures in an audio-only format. Last year students accustomed to on-campus learning felt that Mr. Hunt’s "History and Evolution of Typography" course needed greater visual engagement than lecture slides could provide. This fall Mr. Hunt, an assistant professor, hopes to correct that, starting with a video trailer that went live just a few weeks ago. "We thought a trailer would put a face to the voice," he says.
The new course trailer, released on the college’s internal network and on YouTube, begins with a simple shot of Mr. Hunt speaking. "It’s a way of selling the course to students who resist the online format," he says.